PARIS — Paris-based purpose-driven accessories label Rivedroite is launching a new line of bags made from 100 percent recycled beach plastic, as the brand expands its focus on circularity and localized production.

The initiative, called the Reborn Collective, was developed in partnership with start-up material innovation company Mika and has created a new textile thread made entirely from discarded plastic waste collected on the Moroccan coast.

The launch marks a significant evolution for Rivedroite, a nine-year-old brand founded by sisters Yasmine Auquier Buron and Sofia Buron, along with Aurélie Jansem, to create a line of ethical and practical pouches and totes and built its brand around upcycled cotton canvas sourced from production offcuts and is best known for its leopard print

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