Opinion The quantum theory of management includes an analogy for the physical law of the observer effect, where observing a system changes its state. When you make a metric a target, it is not useful as a metric. Instead of reflecting whatever underlying behavior it was intended to measure, the metric becomes a measure of how well the benchmark is being gamed.

Thus, Microsoft including Copilot uptake in its Viva Insights corporate surveillance tool as a proxy for productivity can't be anything of the sort. So what is it?

Feeling lonely? Microsoft Copilot can now listen to your every word, watch your screen

First, it is remarkable at every level. Microsoft says it creates cohorts of employees based on Microsoft's assessment of region, job function, and manager type – presumably org chart

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