Four films released this week, and Telusu Kada was the biggest among them, with a budget of around Rs. 40 crore and the hero commanding a remuneration of Rs. 10 crore.

Despite massive promotions and star power, the movie opened weakly, surprising many.

In fact, the ultimate success of a film at the box office depends on its content and word of mouth, but openings reflect the potential and stardom of the hero.

A hero who commands Rs 10 crore is expected to pull crowds to theaters just with his name associated with the film; but that didn’t happen with this one.

Looking back, Siddhu Jonnalagadda was relatively unknown until DJ Tillu. That film introduced him in a big way to the Telugu audience, and the sequel, Tillu Square, elevated his stardom further. He became a youth icon, with his s

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