LIV Golf League CEO, Scott O'Neil has said that the PIF-backed circuit has brought in "half a billion" dollars worth of sponsorship over the past 10 months.

LIV has signed notable deals with the likes of HSBC and Salesforce since the turn of this year, adding on to its existing relationships with a plethora of Saudi Arabia-based companies with extremely deep pockets including Aramco, Riyadh Air and Maaden.

The 54-hole league has also agreed significant contracts with the likes of Fox Sports , New Era and Panini since starting up, consequently further establishing its roots among the world of men's professional golf.

Speaking at Salesforce's annual conference 'Dreamforce' , O'Neil - who was officially appointed as CEO on January 15, 2025 - said he was really enjoying his tenure s

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