MARI, Ari Emanuel’s new events company, has acquired theater ticketing company TodayTIx .

The ticketing platform, which is used on Broadway and in the West End, adds to MARI’s portfolio , which now includes the Miami Open presented by Itaú and Mutua Madrid Open, Frieze, and Barrett-Jackson, and now the connection to the theater world. Emanuel describes the acquisition as a “technology engine” for his portfolio.

Brian Fenty, Co-Founder and CEO of TodayTix Group, will remain CEO of the company and will also join MARI’s executive leadership team. Co-Founder Merritt Baer will continue as artistic director and producer at Secret Cinema, another movie event owned by TodayTix. Mari acquired the company from private equity firm Great Hill Partners.

MARI, Ari Emanuel’s new events company,

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