If I offered you an alternative to conventional tracking cookies on the web, you might be interested, especially if you care about digital privacy. If I told you it was made by Google, the biggest provider of advertising and tracking data on the planet, you might be a lot less interested . Maybe that’s why Google’s “Privacy Sandbox” flopped so hard.

Six years after proposing the new system as an alternative to digital cookie files that would boldly replace the decades-old cookie system on the dominating Chrome browser, Google has officially canned the project. The company’s Vice President of Privacy Sandbox Anthony Chavez, who presumably will be looking for a new title, announced it on the system’s official blog (spotted by Engadget ). Google decided to give up on the technology “af

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