This month, over a dozen creators took the stage for a fashion show unlike any other.

At this year's VidSummit, a YouTube and video marketing conference in Dallas, Texas, attendees expected to see panels on marketing, AI, and the all-knowing algorithm. But YouTubers in attendance also encountered a fashion show, complete with the usual: a runway, fingernail knives, and a four-legged Furby robot.

The second Creators in Fashion event took place on October 9, elevating what creator advertising events could be. Influencers from all corners of the web, like the Try Guys , HopeScope , and Safiya Nygaard , strutted their own clothing lines while also engaging in wacky challenges.

Creating a YouTube fashion show

Started last year by Theorists, a collective of four YouTube channel

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