A £50,000 new logo and brand strategy for Plymouth was "extraordinary value for money", according to Plymouth’s economic development chief.

David Draffan, service director for economic development for Plymouth City Council , was responding to a councillor’s concerns that the new logo - featuring an arrow pointing at a “bright horizon” - had not gone down well with the public.

The city will still be known as Britain’s Ocean City but has a new image and new set of narratives designed to build confidence in its identity and attract people to live, work and study in Plymouth.

Cllr Steve Ricketts (Ind, Drake), chair of the council’s infrastructure and growth scrutiny panel told councillors and officers at a meeting last week that there had been some negative comments on social media about

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