Shark Beauty is bringing its high-tech approach to hair and skin care to Los Angeles with its first pop-up .

Open this weekend at The Grove, the activation will showcase the company’s latest innovations and give consumers the chance to experience its technology firsthand. Shark Beauty , a brand of SharkNinja Inc. — which is headquartered in Massachusetts — launched in 2021 and is sold through major retailers including Sephora, Ulta Beauty, Best Buy, Bloomingdale’s and Kohl’s. In 2023, celebrity hairstylist Chris Appleton joined as its global brand ambassador.

“ Los Angeles felt like a natural choice,” said Shark Beauty’s chief marketing officer, Kleona Mack, of choosing L.A. for its first pop-up , in a statement to WWD. “It’s a city that celebrates creativity and self-express

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