Just over a year from now, the PGA Tour is bringing something completely new to Austin, Texas: the Good Good Championship. Yes, it will be sponsored by Good Good Golf. And no, this isn’t just a side event or fun exhibition. From Nov. 9 to 15, 2026, it will take place at the Omni Barton Creek Resort & Spa’s Fazio Canyons Course, freshly renovated by Tom Fazio, with 120 pros competing for FedExCup points. From the start, it’s clear this is a serious, fully official tournament, and fans are already talking.

So how did a YouTube channel end up running a PGA Tour event? Well, Good Good Golf started in 2020 as a small digital brand making entertaining golf content. Since then, it has exploded online nearly 2 million YouTube subscribers, 1 million Instagram followers, and 600,000 TikTok fans. Al

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