SoFi stock has gained 73% in 2025.
SoFi Technologies ( SOFI 8.03% ) has quickly become one of the most talked-about names in fintech, and for good reason. What initially began as a niche platform for student loan refinancing has transformed into a comprehensive digital financial ecosystem. Today, SoFi offers everything from checking and savings accounts to mortgages, investment services, and credit cards -- all within a single app.
Investors are taking notice because SoFi is redefining what it means to be a modern financial institution. By seamlessly blending technology with finance, the company has captured the attention of younger demographics -- particularly millennials and Gen Z -- who prefer managing their money through their smartphones rather than visiting physical ba