Bleu de Chanel is inescapable. Since the original eau de toilette launched in 2010, it has consistently been ranked in the top-ten best-selling men’s fragrances in the U.S. Chanel perfumer Jacques Polge combined fruity notes with woody notes to create an airy and grapefruit-forward scent, which was drastically different from the aquatic-smelling men’s colognes that were dominant at the time. Since then, there has been a Bleu de Chanel eau de parfum and a parfum — each one progressively more intense and woody — but the new L’Exclusif is the biggest departure from the original yet.

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