Actors, studios, agents, and the actors union SAG-AFTRA have all expressed their concerns about appearing in Sora 2’s AI-generated videos ever since the deepfake machine was released last month. Now a joint statement from actor Bryan Cranston, OpenAI, the union, and others says that after videos of him appeared on Sora — one even showed him taking a selfie with Michael Jackson — the company has “strengthened guardrails” around its opt-in policy for likeness and voice.

The joint statement said that OpenAI “expressed regret for these unintentional generations.” It also carried cosigns from talent agencies United Talent Agency, the Association of Talent Agents, and the Creative Artists Agency, which had criticized the company’s lack of protections for artists in the past. OpenAI did not give

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