Grocery

The Most Popular Yogurt Flavor Is A Nostalgic Classic By Paige Hughes Oct. 20, 2025 8:20 pm EST

When I think of breakfasts during my childhood, I'm reminded of my mom insisting I eat a cup of yogurt to ensure I get some calcium into my system — and there was only one flavor I could get down: strawberry. As I've aged, I've grown a stronger preference toward strawberry yogurt, and apparently, I'm not alone. Research shows strawberry to be the most preferred yogurt flavor in 2024, representing 34% of all yogurt sales in that year. As all yogurt flavors go, fruity yogurt flavors reign as the most popular choices, yet strawberry is at the top of the list for both spoonable and drinkable yogurt. With a strong association with nostalgia and sentimentality, the ever-comforting-

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