Bravo Sierra is expanding its scent-forward portfolio to fragrance .

The brand, which launched in 2019 with a mission to support the U.S. military, is launching three unisex body fragrances, including Smoked Orris, Marine Salt and Suede Mask, all $50 for 30-ml., on Tuesday. The line is expected to reach between $2 million and $3 million in sales its first year, per industry sources.

Each fragrance is inspired by Bravo Sierra’s scents featured in its body care line, which includes deodorant, $20; a hair and body cleansing bar, $22, and antibacterial body wipes, $18. The fragrances are intended for allover use and are designed with active, on-the-go consumers in mind. The line, created in partnership with fragrance house Givaudan, will be available direct-to-consumer and at C.O. Bigelow

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