Property developers have clocked a 10-15% jump in sales of residential properties this Diwali which along with Navratri accounted for 35% of their annual sales. This is similar to the growth seen during last year’s festive season though a few developers may beat the Street.

As per Anarock Research , 102,000 units were sold across the top 7 cities in the festive quarter of 2024.

Many developers are offering promotional schemes to woo customers. For instance, Brigade Enterprises is offering customers financial benefits of up to an equivalent of Rs 8 lakh in gold, which would be subject to the value of the purchase. Kalpataru has introduced flexi payment plans, subvention plans and stamp duty waiver.

Irfan Razack, chairman and managing director of Prestige Estates, is also upbeat abo

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