The five heirs to Argentinian football legend Diego Maradona, who died in 2020, have signed a deal with Swedish-Iranian businessman Ash Pournouri and his company Electa Global to market products under the Maradona name, the Swedish company said Tuesday.

The company said in a statement that under the long-term agreement “Electa will manage all aspects of product design, manufacturing, marketing, and retail, in close coordination with the family.”

“There aren’t many official Maradona products,” Pournouri told AFP.

Argentina’s legendary number 10 died of a heart attack on November 25, 2020, at the age of 60.

But while other football stars, such as Cristiano Ronaldo or Kylian Mbappe, have leveraged their names and stardom into brands, Maradona never did.

“This is partly because it didn’t

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