Meta AI is having a serious moment. As of October 17, the app's daily active users on iOS and Android skyrocketed to 2.7 million, according to new data from Similarweb. That’s a big jump from roughly 775,000 just four weeks earlier.

Installs for the app are also rapidly increasing. A few weeks ago, there were fewer than 200,000 new downloads per day, and today, they average about 300,000 new downloads per day.

The turnaround is impressive, especially given that Meta AI was barely getting noticed in late 2024, with only 4,000 daily downloads. Similarweb's analysis found no significant changes in search or ad activity related to the rise.

However, Meta may be running internal promotions across Facebook or Instagram that aren't reflected in the data. Whatever is causing it, the growth indi

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