BTTV’s Aastha Chopra spoke with the Program Manager of GIVA, Amrita Parsai about Diwali shopping and festive collections. They shared that jewellery is central to celebrations, and this season GIVA has introduced new arrivals that blend tradition with modern style. From minimal daily wear to festive statement pieces, the brand is catering to evolving consumer tastes, especially younger shoppers. With rising demand across cities and towns, GIVA is also expanding both retail and digital presence. The aim is to make this Diwali brighter, stylish, and more meaningful for every customer.

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