While I don’t recommend buying your Gen Alpha niece retinol for her 12th birthday, she—like so many other tweens—are seriously into beauty. (Look around next time you’re at a Sephora and try to count the number under-15s on one hand.) But what beauty products would they actually appreciate as a gift? Apparently, there are lots and lots of options from every beauty aisle. Whether they’re into haircare, skincare, nails or fragrance, here are 15 of the coolest beauty gifts for tweens.

1. Sincerely Yours So Soft Daily Moisturizer

Sincerly Yours

This Gen-Alpha beauty brand would definitely score you some cool points. It launched about a month ago and already has the internet buzzing. (For context, over 80,000 people showed up to a pop-up , so yeah it should be on your radar.) While th

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