A new viral obsession is taking over TikTok , and this time, it’s all about “Group 7.”

It started as a clever experiment by singer Sophia James , who decided to test TikTok’s algorithm while promoting her new single “So Unfair.”

She posted seven versions of the same video, each labeled as a different “group,” ending with the final post declaring: “If you’re watching this, you’re in Group 7…I don’t know what that says about you, but you’re in Group 7.”

What began as a marketing stunt quickly turned into a social media movement, as fans who found the “Group 7″ on their FYP (For You Page) claimed themselves as the cool, elite group.

Celebrities like Madelyn Cline , Sophie Ellis-Bextor , Bebe Rexha and Barbara Corcoran began joining in, and even brands like Sainsbur

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