Italian tyre manufacturer Vittoria believes the future of cycling rolls on lighter, faster, greener and naturally tan tyres. Tyres made of sustainable materials that perform and even smell better.

"In a few years, people will say, ‘You still ride black tyres? They’re dirty and slow'," said Stijn Vriends, CEO of Vittoria.

What began as an exercise in sustainability has become a breakthrough in speed, grip and puncture-resistance. Vittoria’s new Terreno gravel tyre range aims to redefine what cyclists expect from their tyres: not just in how they ride, but in how consumers think about the materials beneath them. You may like

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