Twitter/X has a unique problem.
After the departure of users following Elon Musk’s takeover of the social media site (and again following his short stint with the Trump administration), the site has a surplus of unused user names. Now it’s looking to capitalize on that.
The company has opened a waitlist for what it’s calling the “handle marketplace,” where it will sell abandoned and inactive usernames. But there’s a slight catch: To make a bid for one, you’ll likely need to be a Premium+ or Premium Business subscriber to the site.
Some handles will be effectively free, included in the cost of the subscription. But for “rare” handles, X is warning users the price tag could be steep.
“Rare handles,” the company wrote in an FAQ about the marketplace, “may be priced anywhere from $2,500 to