What began as a humble operation run from a souvenir cart outside of Fenway Park has become a cultural icon — ’47s hats became an emblem that’s embraced worldwide, both on the streets and in the stands at sporting events. The OG baseball cap, a structured, six-panel hat with a curved brim, was introduced in the 1940s. But as time progressed, individuals leaned further into self-expression through style. DIY-inspired trends emerged, and it was all the rage to put a personal spin on your go-to wardrobe staples.

Since its founding, ’47 has rolled out headwear with a focus on craftsmanship that truly captures the style of the sport. This particular story kicked off in the ‘90s, when the brand noticed a trend of young consumers buying structured baseball hats with the intention to deconstruct.

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