Back when Adam Silver was a young executive at the NBA , the future commissioner would occasionally venture over to 30 Rockefeller Plaza, where NBC Sports chief Dick Ebersol held court.

“He famously had a sign behind his desk that said ‘storytelling.’ It was just a reminder to people. I think that storytelling is just as important today … as it was 30 years ago,” Silver recalls. “A lot of the people that we’re going to be working with at NBC were there just as I was 30 years ago in the early days of the NBC-NBA relationship. So there’s a tremendous sense of partnership around the table.”

Back when Adam Silver was a young executive at the NBA , the future commissioner would occasionally venture over to 30 Rockefeller Plaza, where NBC Sports chief Dick Ebersol held court.

“He famo

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