Fans Campaign for a Tab Soda Return, and Their Epic Efforts May Be Working (Exclusive)

NEED TO KNOW

Tab Soda fans have formed the Save Tab Soda Committee to campaign for Tab’s nostalgic return

The committee's creative efforts include billboards, a hot pink race car, and hundreds of letters to Coca-Cola executives

The fans have formed community bonds over shared nostalgia, with members treasuring their remaining Tab

When The Coca-Cola Company announced the return of its retro flavor Diet Coke Lime , the Save Tab Soda Committee and fans across the country found themselves asking the same question: What about Tab?

For decades, the fan-favorite diet soda that has a somewhat cult following has held a special place in the hearts of its drinkers. Introduced in 1963 as Coca-Cola’s first diet soda, Tab and its unforgettable hot pink can became a symbol of individuality and eff