This is the NBA on NBC .
Those words, and the iconic sports theme playing in the background as they were said, have not been heard during the broadcast of an NBA game in over two decades.
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They make their comeback Tuesday night when the league returns to the network , with a season-opening doubleheader on NBC and Peacock – bridging the broadcasting partnership from the original era of post-up isolations and cable boxes to the modern age of 3-point shooting and streaming.
“We’re obviously going to lean into the past, but we’re going to build forward and grow the game and grow with the game,” said Sam Flood, executive producer and president of production for NBC Sports.
For a generation of fans who witnessed