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Netflix is looking to capitalize on the popularity of its animated movie “ KPop Demon Hunters ” — and continue its foray into the retail space.

Netflix on Tuesday announced a licensing deal with toy makers Mattel Inc. and Hasbro Inc. to make dolls, action figures, plushies, youth electronics and other items based on “KPop Demon Hunters,” a movie about a trio of powerful singers and demon hunters who protect the world from dangerous demons.

“KPop Demon Hunters” has been a worldwide hit since its release in June, becoming Netflix’s most-watched film with more than 325 million views in its first 91 days on the streaming service.

The licensing deals come as Netflix has been aggressi

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