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Netflix is partnering with both Hasbro and Mattel to bring "KPop Demon Hunters" toys to shelves.
The animated film, which debuted on the streaming service in June, has become Netflix's most popular film of all time, with more than 325 million views worldwide. Its popularity has spurred Netflix to release it twice in theaters — once in August for a two-day weekend event and again next week around Halloween.
Partnering with Mattel and Hasbro will allow Netflix to offer a suite of consumer products based around the film.
Mattel will handle dolls, action figures, accessories and playsets, while Hasbro will focus on plush, electronics, roleplay items and board games, the companie