DECO DECOR: McQueen is getting in on the art deco centenary action, shooting its 2025 holiday campaign at Eltham Palace in southeast London , an architectural gem built in 1936 that now belongs to the charity English Heritage.

The campaign, which launched this week, was overseen by creative director Seán McGirr , and photographed by Sammy Khoury. Art direction was by SJ Todd.

McGirr said the choice of venue was no accident.

“Eltham Palace really captures the collection’s core tension: a British heritage subverted by a new hedonism. It’s an evolution of the idea of restraint and release, which is a driving force across every collection at McQueen. That constant dialogue between formality and rebellion is at the heart of the house, and something I’m continuing to explore with each

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