JACKSONVILLE, Fla. — Southeastern Grocers (SEG) announced Tuesday that it is rebranding as The Winn-Dixie Company and refocusing its efforts on Florida.

Southeastern Grocers, based in Jacksonville, Fla., is the parent company of Harveys Supermarkets and the wider-known Winn-Dixie. The new name comes after the grocery store chain celebrated its 100th anniversary.

“ For a century, Winn-Dixie has proudly called Florida home. Our story is built on the resilience and spirit of its people, and that foundation will guide our future," said Anthony Hucker, Chairman and CEO of Southeastern Grocers. "As we enter our next century as The Winn-Dixie Company – a brand-new 100-year-old company – we are accelerating growth where our roots run deepest while staying true to our purpose of feeding and enri

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