(Reuters) -Warner Bros. Discovery said on Tuesday it is raising prices across all Max subscription tiers in the United States, the second increase in less than 18 months, as streaming services seek to offset higher content costs and slower subscriber growth.
HBO Max’s ad-supported Basic plan will increase by $1 to $10.99 per month, while the Standard plan rises $1.50 to $18.49. The Premium tier, which includes higher video quality and more simultaneous streams, will jump $2 to $22.99.
The new rates take effect immediately for new subscribers, with existing customers seeing the changes from November 20.
HBO Max last raised prices in June 2024, when major streamers such as Disney+, Apple TV+, and Netflix all announced price increases in recent months.
The streamer, long associated with p