Ever major soap eligible for a 2025 Daytime Emmy Award — The Bold and the Beautiful , Days of our Lives , General Hospital , and The Young and the Restless — walked away with at least one statuette at the Friday, October 17, awards ceremony. But alas, the show wasn’t seen on a major network.

The 52nd annual event, which honored the best and brightest in daytime television programming for the year 2024, was not broadcast on TV but rather streamed on the Emmys’ official platform and online. TV Insider chatted with Adam Sharp, President & CEO, the National Academy of Television Arts & Sciences (NATAS), about the possibility of the show ever getting back on broadcast TV.

“We’ll see how it goes,” Sharp tells TV Insider. “It’s an evolving conversation and certainly, an evolving marke

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