When you think of black cats, you probably think bad luck, but not when you’re in Salem, Massachusetts.

If anything, black cats are the star of the show, attracting visitors from near and far in the run-up to Halloween.

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We visited the Witch City on Tuesday to say hello to one black cat who's risen to internet fame.

Black cats thrive here. And there is one in particular that’s pulling double duty -- putting smiles on people’s faces and making a positive impact in the community.

Meet Lucipurr, the unofficial mascot of spooky season in Salem.

"He's beautiful. He's so soft and so cute," said Allie Frey, who is visiting from Canada.

NBC10 Boston NBC10 Boston Lucipurr the cat and owner Landon Blais in Salem, Ma

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