The short-lived Cracker Barrel logo redesign that spurred MAGA complaints about the company’s supposed “woke” turn had nothing to do with ideology, the CEO clarified Tuesday.

Julie Felss Masino explained at the 13D Monitor Active-Passive Investor Summit in New York that the reason was simple: to make signs for the Tennessee-based restaurant chain more visible to passing drivers.

But the result of that intention didn’t sit well with many customers. Right-wing critics accused the rebrand of being the result of another “woke” decision. The backlash grew so strong that Donald Trump called for the return of the old logo, distinctive elements of which—the barrel and Uncle Herschel, for instance—were absent in the new one.

A few hours later—and after a call with the White House—the company di

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