Netflix has been investing a lot of time and energy into gaming, but the company sees its work on games as part of a broader initiative around interactivity, co-CEO Greg Peters said in today’s Q3 2025 earnings call.

“We’ve mostly talked so far about our work in this space as games because that’s an easy shorthand,” he said. “But we see this initiative as more about interactivity broadly. How does interactivity become complementary to linear storytelling? How is it able to unlock whole new entertainment experiences?” As an example, he mentioned real-time voting, which Netflix is currently testing with Dinner Time Live With David Chang and plans to use with its live Star Search revival in January. “We expect to provide other interactive features to deepen engagement with live events as we g

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