The National Post’s masthead, crafted in the stylish PostSerif font, conjures up certain qualities: an open mind, a broad worldview, perhaps a little mischief.

If you’re reading this, this probably describes you, too. One of the joys of being the Post’s editor-in-chief is the many notes from loyal readers grateful for a news outlet that is beholden to no one, that follows facts, not ideology, and offers stories and commentary that inform the big debates of our time.

But independent thinking knows no demographic; you can’t always discern the citizens of Post Nation.

Perhaps our new store will help: For the first time in our 27-year history, we’re selling merch.

A ceramic mug costs just $20; a tote bag $25, a toque $30. We’ve got a crewneck T-shirt , a fitted T-shirt , a com

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