Thanks to a wave of TikTok buzz, Target’s Wild Fable brand is officially in its UGG era, and the price gap is jaw-dropping.

While UGG’s Women’s Classic Ultra Mini Platform retails for $170 and the Goldenstar Clog for $130, Wild Fable’s new faux suede lookalikes start at $35 — fashion math that actually makes sense.

Wild Fable Women's Freda Platform Convertible Clog Slippers $35

Over 3,000 Target shoppers scooped these UGG-esque clogs up last month, in the light taupe colorway. But now that they're available in chestnut — a color UGG fans know and love — we know there will be more converts next month. Show now at Target

This month, Target dropped three new arrivals that are already making waves online, especially among TikTok creators and urged followers to run, not walk to sna

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