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There's always been something magnetic about BMW . The way the cars look, the way they feel behind the wheel, the prestige of that badge – it's a brand that sits at the very heart of premium motoring, both across EVs and traditional ICE models.

For years, though, many Australians saw BMW as a dream for "someday." Something to aspire to, but maybe not today.

That perception has changed. BMW has made premium ownership more accessible than ever thanks to smart ownership packages, a wide range of models across multiple powertrain technologies, and a focus on value that's aligned with Australian drivers.

So what exactly makes BMW attainable today? It comes down to four pillars that take the guesswork – and the risk – out of premium ownership.

1. Service Inclusive

BMW's Servi

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