Retailers are reporting a rise in thefts targeting popular pop culture items, with highly sought after Labubu dolls and Pokemon merchandise among the top targets.

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Police on Tuesday uncovered dozens of rare and valuable Labubu dolls, worth $9000, from a home in Melbourne's northwest.

Labubu dolls, typically retailing for $32 and produced by Chinese toy company Pop Mart, have surged in popularity, sparking buying frenzies worldwide over the past six months.

At least 43 dolls were stolen since July during four separate burglaries at a store in Melbourne's CBD.

A 40-year-old man was arrested and has since been charged with four counts of burgl

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