Aritzia , the Vancouver-based retailer known for its “Everyday Luxury” elevated essentials, will launch its first app — available to download on the App Store, starting Monday.

The retailer has been increasing its investments in digital and brand marketing to propel the Aritzia brand, grow awareness and build new client acquisition.

“With the launch of our new app, we’re creating a new way for our clients to connect with Everyday Luxury,” said Jennifer Wong, chief executive officer of Aritzia. “Along with endless inspiration and early access to everything they love about Aritzia, our app creates an experience designed to feel as immersive, curated and personal as stepping into one of our boutiques.”

The app offers a stream of exclusive shoppable content and is equipped with styling ins

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