Mānuka honey is entering the spotlight with Aunu.

Former Victoria Beckham Beauty chief operating officer and chief financial officer Jennifer Krouse is launching Aunu, a skin care brand centered around medical-grade Mānuka honey. The lineup includes the Mānuka Cleanser, $58; Mānuka Cream, $88; Mānuka Essence, $110; Mānuka Mask, $76, and Mānuka Salve, $68, which is formulated for concentrated areas of irritation such as acne or dry patches. The products are EWG-verified and approved by the National Eczema Association. The brand is estimated to reach $5 million in sales its first year, per industry sources.

The brand, created in partnership with New Zealand-based medical-grade Mānuka honey producer Comvita, is now direct-to-consumer and at a network of dermatologists and aestheticians, inc

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