Bri Holloway: L.A. Made-to-Measure Tweed for Women Who Value Fit

Bri Holloway’s made-to-measure tweed brand, based in Los Angeles , blends heritage craftsmanship with a modern woman’s need for ease and perfect fit.

“As I’m growing older, my body’s changing a lot, and I just wasn’t finding a lot of clothing that were fitting me,” she explained of the idea behind launching her namesake label, a bootstrapped endeavor.

Before creating her own brand, Holloway built her experience in the marketing departments of Barneys, Calvin Klein and Vince in New York, and also opened a multibrand store in Los Angeles that has since closed. That foundation — along with studying fashion at Polimoda in Florence, followed by the Fashion Institute of Technology in New York — laid the groundwork for what would become a personal mission: offering clothing that fits women’