Travis Kelce has entered the theme park business, something the NFL star calls a “full circle” moment.

New York-based firm Jana Partners announced on Tuesday that it recruited Kelce and other investors to establish a nine percent stake in Six Flags Entertainment, per a press release. According to The Wall Street Journal , that figure translates to about $200 million, and the company saw shares jump approximately 18 percent following the news.

The Kansas City Chiefs tight end celebrated the investment on social media. “To all my fellow theme park and amusement park lovers. I have some exciting news!!! Couldn’t pass up the opportunity to continue the tradition and make Cedar Point and Six Flags even more special for the next generation of families!” Kelce wrote in an Instagram post

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