Parker Shi, vice president of GWM Group and president of GWM International, considers U.S. President Donald Trump to be the most successful man in the world by certain metrics. Yet at the same time, Trump remains a significant obstacle in the Chinese automaker's quest to access a global market.
"[People are] looking for power, looking for money, and they're looking for name. Right? Donald Trump is the one," Shi told his audience during GWM's global Tech Day in Australia earlier this month. "But what's the business looking for? Brand, volume, profit. Volume can be replaced by market share."
GWM's Tech Day was part of its international branding efforts, bringing some of its top executives to Melbourne to discuss the company's plans for global growth. Though China is the largest auto mark