Hailey Bieber is continuing her entrepreneurial global domination with her billion-dollar beauty brand, Rhode. The skincare mogul and her business partner Lauren Ratner announced they will be taking Rhode beyond North America. Next stop: the United Kingdom, with a Sephora launch set for November 10. Back in May, Rhode was acquired by e.l.f. Beauty for a $1 billion dollar deal that came only three years after Hailey debuted the company. Rhode made its North America debut at Sephora in September with a remarkable record-breaking success. The beauty brand raked in over $10 million in beauty sales at Sephora U.S. within the first 48 hours of its highly anticipated launch. According to YipitData, Rhode made up almost 40% of sales at Sephora on September 4 – the day of its debut – at the 2,000
Hailey Bieber announces major move away from States
Hello Magazine10/22
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