NEW DELHI: The ministry of electronics and information technology has proposed changes to the IT Rules to tackle harm from AI-generated content, including deepfakes. The draft aims to help users tell apart synthetic content from real information and ensure social media platforms are accountable. It draft defines synthetically generated information as content created, altered, or modified by computer tools in a way that looks real. Under the new rules, big social media platforms with over 50 lakh users will have to ask users if the content they upload is synthetic, take reasonable steps to check these claims and clearly label all synthetic content so users know it is not authentic. The labels or markers will have to be clearly visible or audible, covering at least 10% of a vid

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