There aren’t many flower shops where you’ll find raccoon skulls, taxidermy, and alligator scales.

But at The Floral Craft in La Mesa, you’ll find all that and more. With its gothic, Victorian-inspired aesthetic and black roses, October is one of the busiest months at The Floral Craft.

A few years into her floral design career, Danielle Sanchez knew she had to do something different. She sensed that people wanted something other than the “cookie-cutter” flower arrangements in pastel colors.

“I decided just to stay true to myself and go for a more dark aesthetic,” she said. “It really took off, honestly, because there’s nothing out there like this.”

Sanchez incorporates dark and moody colors with skulls and black roses. She discovered there was an appetite for it. She quickly outgrew her

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