As groceries get more expensive and Americans remain unsure about their economic future, shoppers are gravitating toward a tried-and-true budget meal.
Eagle Foods, the Cleveland, Ohio-based company behind Hamburger Helper, told Fox News Digital its year-over-year sales rose 14.5% in August.
The savory, cheese-forward Hamburger Helper meal kit — introduced in 1971 — has attracted consumers for decades as a quick and easy way to prepare inexpensive ground beef.
Eagle Foods said the brand is benefiting today from renewed consumer interest tied to inflation and tighter household budgets.
Mala Wiedemann, an executive vice president at Eagle Foods, said in a previous news release the brand is experiencing a “blockbuster resurgence.”
“Just as in 1971, the brand has become a destination for c