Kelsey Plum has lent her face to dozens of brand deals, but the two-time WNBA champion and Olympic gold medalist is now set to serve as both the brand ambassador and a member of the founding team of a new consumer packaged goods product.

Buffy Protein, a first-of-its-kind protein dip, announced Wednesday that Plum is joining their team. The women-led brand said the Los Angeles Sparks point guard would play an active role in shaping Buffy’s market entry and spearhead retail expansion by pitching the product to key retailers.

“As an athlete, I’m constantly looking for clean, protein-packed fuel that actually tastes good,” Plum told Newsweek . “The fact that this is a female-led company that’s rethinking what snacking can look like made it even more exciting.”

Plum said she wanted to be

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